The greatest risk facing B2B companies might surprise you.
Many believe that it is technological changes in the industry. Other think that it’s trends in the marketplace. The real reason is losing customers.
Gallup reports that 71% of customers are ready to find new vendors. A mere 46% of customers think sellers deliver on their promises. Only 52% feel proud to be a customer to their vendors.
You can remedy this by understanding your customers perceptions of your company. Get feedback via surveys, chat boxes, and comments on your blog. You can also email customer rating reports.
Bring customers new ideas. You can help your customers run their business better with ideas about how to operate, market, and strategize.
Create a wonderful customer experience. This requires an understanding of the customers and creating a memorable experience for them. This involves great customer service and making the customer feel valued.
Remember, it costs your business more to gain new customers than to create new ones.
Professional Copywriting – because the message matters.